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As a commercial director, my experience directing commercial shanghai for Coach's Qixi campaign was deeply personal. I poured my own heartbreak into "Missing," starring Jialun Ren and Xingtong Yao, to create authentic brand storytelling.

Dive into the creative process behind Romeo Elvis's "Le Dessert" music video, filmed in Los Angeles, exploring directing techniques and location challenges.

Music video director Bangkok: called in the day before the shoot, directing and shooting Maxvenn's Harmonica Sundown on an XR volume with Studio X, a concept by Martin Riviera.

Commercial director Los Angeles: the story behind X-Suit, an action commercial I wrote, directed and produced with stunt choreographer Paul Darnell and no agency in between.

Dive into the making of the 2024 Sephora commercial. Directed by Olivier Hero Dressen in Bangkok, discover the craft behind beauty advertising.

Dive into the making of the Jaguar Journey to Planet X commercial. As Director and Concept, I led the charge to create a futuristic vision in Bangkok.

Dive into the craft behind the e& Etihad Airways F1 commercial for the Abu Dhabi Grand Prix, filmed across dynamic locations in Dubai.

A deep dive into the creative and logistical journey of directing the 'Mr Drake' music video for Monsieur Magnetik, self-produced in the vibrant city of Shanghai, China.

Why Bangkok is one of the most underrated filming cities in the world; a working director's notes on tropical light, crew depth, rainy season and shooting commercials in Thailand.