Craft

As a commercial director, my experience directing commercial shanghai for Coach's Qixi campaign was deeply personal. I poured my own heartbreak into "Missing," starring Jialun Ren and Xingtong Yao, to create authentic brand storytelling.

Dive into the creative process behind Romeo Elvis's "Le Dessert" music video, filmed in Los Angeles, exploring directing techniques and location challenges.

Music video director Bangkok: called in the day before the shoot, directing and shooting Maxvenn's Harmonica Sundown on an XR volume with Studio X, a concept by Martin Riviera.

Dive into the craft behind the e& Etihad Airways F1 commercial for the Abu Dhabi Grand Prix, filmed across dynamic locations in Dubai.

A deep dive into the creative and logistical journey of directing the 'Mr Drake' music video for Monsieur Magnetik, self-produced in the vibrant city of Shanghai, China.