Director | CD | DP & Photographer

Crafting commercials is about capturing a brand’s essence with creativity and precision. Every project is an opportunity to tell a brand’s story in a visually compelling and emotionally engaging way. Whether through high-energy visuals or thoughtful narratives, my commercials aim to resonate deeply with audiences while elevating brand identity. Collaborating with brands like Cartier, Coca-Cola, and Louis Vuitton has honed my expertise in creating campaigns that deliver impact and leave lasting impressions. With a deep understanding of visual storytelling, I combine artistry and strategy to craft commercials that not only engage viewers but also drive results, ensuring that each project stands out in a crowded marketplace.

Filmmaking lies at the heart of everything I do. Whether directing or collaborating with a creative team, I’m driven by the power of storytelling to connect, inspire, and provoke thought. My journey includes award-winning short films like Kite, recognized as Best Foreign Short at the Malibu Film Festival, and The Black Box, which won the Stage 32 Grand Prize. My work, such as The Passport, which received 19 awards and 70 nominations worldwide, reflects my dedication to crafting compelling narratives and cinematic visuals. For me, each film is a journey of passion and creativity, where every frame serves to elevate the story and engage the audience.

Creating music videos is about immersing myself in the artist’s creative world. I thrive on exploring their vision and crafting innovative, stylistic visuals that connect with audiences on a deeper level. With millions of views and awards for collaborations with global artists like Corsak, Liu Xin, and Romeo Elvis, my aim is always to push boundaries. Music videos are not just about visuals—they’re about storytelling, rhythm, and capturing the essence of the music. I take pride in producing work that not only entertains but also resonates, leaving a lasting impact on viewers and amplifying the artist’s message.