Frequently asked questions

As a Director/Cinematographer/Writer, I have experience working on a variety of projects, including movies, music videos, commercials, and animated videos. I specialize in a mixed media approach, blending photography, drawing, graphic design, and video while emphasizing character development and storytelling.

I’ve directed commercials for global brands such as Cartier, Coca-Cola, Jaguar, and Sephora. My short films, commercials, and music videos have earned numerous accolades, including awards at the Malibu Film Festival, Promax BDA and a Stage 32 Grand Prix. Separately, earlier in my career working as an illustrator, I received a Silver Lion at Cannes in Design and Illustration.

I am based in Bangkok and travel for most projects, often to Shanghai, Los Angeles, Paris and Dubai. Studio Supreme, my production company, also operates in China.

“Hero” began as my ironic comic-book signature, embracing both hero and anti-hero themes, and it simply stuck over the years.

All of the above. I combine illustration, 3D, photography, and cinematography to tell compelling stories.

Cannes Lions Silver, Malibu Film Festival Best International Short, Stage 32 Grand Prize, among others.

Screening at TCL Chinese Theatre and landing a Heinz campaign on Lürzer’s Archive cover.

I specialize in directing commercials, music videos, films, and storytelling-driven projects for global brands, alongside creative consultation. As a Director, Cinematographer, and Writer, I work across movies, music videos, commercials, and animated projects. My mixed-media approach blends photography, drawing, graphic design, and video to create impactful, story-driven content. Explore my Categories page for highlights of my work in Movies, Fashion, Comedy, Luxe, Automotive, Animation, Music Videos, Beauty & Cosmetics, Food & Beverage, Technology, and more.

I’m a multi-faceted creative, illustration, direction, photography, writing, motion design, creative direction, fusing diverse techniques to keep each project fresh.

Luxury, fashion, beauty, food & beverage, automotive, and technology.

Yes, including Converse, Nike, Porsche, Moncler, Coach, Universal Music, Sony Music, and more.

Yes, creative direction plus production-logistics oversight.

I supervise VFX, color, editing, and animation, but prefer leading specialized teams for top-tier results.

Yes, storytelling, advertising strategy, and creative direction for filmmakers, brands, and agencies.

I bring a fresh and innovative perspective to every project, leveraging my extensive experience to create engaging content. I work closely with clients to understand their vision and goals, crafting plans that meet their specific needs. I’m passionate about discovery, whether it’s collaborating with emerging talents or established artists, I thrive on creating surprising, visually appealing content. Working with renowned artists such as Stromae, Arno, Romeo Elvis, Caballero & Jeanjass, Ofenbach, Ouyang Nana, and Liu Xin Liu, I’ve seen our work resonate with millions worldwide.

Yes, photography is where I started and I still shoot fashion, portraits and campaigns. You can see the work on the Photography page.

Collaboration is the cornerstone of any successful project. I keep communication transparent through regular updates and a no-nonsense, partnership-driven workflow, “In advertising, you’re only as good as your client.”

It starts with the core vision, followed by deep narrative exploration and close collaboration to deliver cinematic, on-brand visuals.

Character-driven, emotionally resonant, visually innovative, always.

Authenticity first, every individual has a story. As creative director I led Smart’s China launch campaign with Kobe Bryant as brand ambassador, and Citroën’s DS China launch with Sophie Marceau as the face of the campaign. I have also directed work featuring Xin Liu and other artists.

Commercials 4-8 weeks; films/music videos longer, depending on scale.

Align vision, guide crew, solve challenges, see BTS section on the site.

Thorough pre-production, clear communication, and a talented team, teamwork makes the dream work.

Absolutely. We define scope, schedule, and resources together to deliver quality within constraints.

Rates depend on scope, complexity, and timeline, defined with the client.

Costs vary, contact me for a personalized quote.

Email official@herodirector.tv for specifics.

Director fees are day-based incl. prep; cinematography adds prep, travel, equipment days.

Bank transfer and major credit cards via trusted regional partners.

Yes, 50 % deposit; balance at completion (before travel for overseas shoots).

It really depends on the idea, the number of shoot days, the cast and the locations. The easiest is to tell me your budget range early; I would rather adapt the idea to it than promise something that does not fit.

Yes, Shanghai, Dubai, Bangkok, Los Angeles, Paris, and beyond.

Yes, Dubai, Bangkok, Shanghai, LA, Paris, and more.

Each city has unique cultural/logistical challenges; local teams ensure resonance.

Yes, local collaboration ensures efficient, culturally attuned productions.

Study cultural nuances, tailor content, leverage a multicultural background.

Business-class flights and a per-diem keep the production efficient.

Yes, Bangkok is home. I work there with local production partners and crews, and several projects on this site were shot in Thailand, like Jaguar Journey to Planet X, Sephora The Photo Booth and Liht Organics Rise.

Yes. I lived in Shanghai for many years and made most of my commercial work there, so I am always happy to go back for the right project.

Yes, tools like AI Render Pro generate custom concept art; available at designhero.shop.

AI aids scriptwriting, visual generation, and audience insights, freeing creators to focus on craft.

AI Render Pro streamlines concept creation, available at designhero.shop.

Extended Reality blends virtual and real sets. My XR cinematography is featured in British Cinematographer and on Disguise.com.

On this site, in two sections: Video for commercials, music videos and branded work, and Films for short films and trailers. Photography has its own section.

Yes, request via email; also check my site and socials.

Gladly, contact info@herodirector.tv or use the site chat.

Please email info@herodirector.tv or use the site chat for permission and proper credits.

Master storytelling, stay persistent, embrace new tech.

Compelling narrative plus visuals that forge an emotional connection.