As a Director/Cinematographer/Writer, I have experience working on a variety of projects, including movies, music videos, commercials, and animated videos. I specialize in a mixed media approach, blending photography, drawing, graphic design, and video while emphasizing character development and storytelling.

I’ve directed commercials for global brands such as Cartier, Coca-Cola, Jaguar, and Sephora. My short films, commercials, and music videos have earned numerous accolades, including awards at the Malibu Film Festival, Promax BDA, Stage 32 Grand Prix, and Cannes Lions.

I specialize in directing commercials, music videos, films, and storytelling-driven projects for global brands, alongside offering creative consultation.

As a Director, Cinematographer, and Writer, I work across movies, music videos, commercials, and animated projects. My mixed media approach blends photography, drawing, graphic design, and video to create impactful, story-driven content.

Explore my Categories page for highlights of my work in Movies, Fashion, Comedy, Luxe, Automotive, Animation, Music Videos, Beauty and Cosmetics, Food and Beverage, Technology, and more. Each project reflects my commitment to storytelling and visual excellence.

I am a multi-faceted creative specializing in blending diverse techniques to bring stories to life. My expertise spans illustration, direction, photography, writing, motion design, and creative direction. I thrive on experimentation and stepping into unknown territory, where I find the most inspiration and fulfillment in my work. This drive fuels my passion for innovation and keeps my creative vision alive.

I bring a fresh and innovative perspective to every project, leveraging my extensive experience to create engaging and impactful content. I work closely with clients to understand their vision and goals, crafting plans that meet their specific needs and expectations.

I’m passionate about discovery—whether it’s collaborating with emerging talents or established artists, I thrive on creating surprising, unexpected, and visually appealing content. For me, it’s about interpreting a song, collaborating with the talent, and bringing their vision to life through a dynamic and collaborative process.

Working with renowned artists such as Stromae, Arno, Romeo Elvis, Caballero & Jeanjass, Ofenbach, Ouyang Nana, and Liu Xin Liu, I’ve seen our creative work resonate with millions of viewers worldwide. It’s always thrilling to witness the impact of these collaborations. Explore my portfolio of commercials, music videos, and films to see how I can help bring your vision to life.

Collaboration is key to any successful project. I work closely with clients to understand their vision, goals, and needs, providing regular updates to ensure transparency and alignment. I prioritize clear and honest communication throughout the process. For me, advertising is a partnership—"In advertising, you are only as good as your client." Hand-in-hand collaboration is essential to creating impactful work that resonates with audiences and meets project objectives. Learn more about my process on my website.

I am based between Shanghai and Bangkok, but I frequently travel between Los Angeles, Paris, and Dubai. I am available to work where I am needed, ensuring that my location never hinders achieving project goals.

I come from a background in comics and illustrations and have a passion for drawing monsters and superheroes.

The nickname "Hero" is ironic to me, as it can represent both a traditional hero and an anti-hero, and I enjoy exploring this dichotomy in my work. For over a decade, I signed my paintings and drawings as "Hero" and it became a daily use by people in my home country.

Even some people only know me by that name. One day, my lawyer called me by that name, and it just stuck with me over time.

I am a blend of all these roles, and my specialty lies in combining different techniques to tell compelling stories. My skills include illustration, matte painting, 3D, photography, creative ideas, and cinematography—all of which I’ve practiced and refined since beginning my career in 2000.

At my core, I consider myself a storyteller. I use every tool at my disposal to bring a narrative to life. Filmmaking is a collaborative process, but as a director, I aim to understand every aspect of the craft. By gaining hands-on experience with all parts of the production pipeline, I can lead and work seamlessly with my team, ensuring the creative vision is realized from script to final cut.

This website showcases my work as a filmmaker, but my creative journey extends further—you can also explore my work as a photographer, illustrator, and more through my other platforms.

Thank you for your interest in sharing my work! Please contact me via email at info@herodirector.tv or through the website’s chat to request permission before using any of my content. I’ll gladly provide you with the necessary credits and details about the project, including information about the talented people involved in its creation. Filmmaking is a collaborative art, and it’s important to ensure proper credit is given to everyone who contributes.