As a Director/Cinematographer/Writer, I have experience working on a variety of projects, including movies, music videos, commercials, and animated videos. I specialize in a mixed media approach, blending photography, drawing, graphic design, and video while emphasizing character development and storytelling.

I am a multi-faceted creative specializing in blending various techniques to tell a story. My expertise includes illustration, direction, photography, writing, motion design, and creative direction. As a storyteller, I first utilize all the tools to bring a narrative to life.

I bring a practical yet creative approach to every project, drawing on years of experience to create impactful content that resonates. Whether you're a brand, producer, music label, or film studio, I collaborate closely to ensure your vision and goals are at the core of the process. Explore my portfolio of commercials, music videos, and films to see how I can help bring your vision to life.

Collaboration is at the core of my creative process. I work closely with clients to understand their vision, goals, and unique needs, ensuring we build a strong partnership. In any commercial work, you are as good as your clients—when a client is closed-minded or lacks trust, it can lead to a compromised direction and ultimately weaker outcomes. That’s why I value working with open-minded and trustful collaborators who believe in the process. With my No Bullshit Policy, I focus on transparent, straightforward communication to guide projects in the best possible direction, delivering work that truly stands out.

I am based in Shanghai, China but frequently travel between Los Angeles, Paris, Bangkok, and Brussels. I am available to work where I am needed, ensuring that my location is never a hindrance to achieving project goals.

I come from a background in comics and illustrations and have a passion for drawing monsters and superheroes. The nickname "Hero" is ironic to me, as it can represent both a traditional hero and an anti-hero, and I enjoy exploring this dichotomy in my work. For over a decade, I signed my paintings and drawings as "Hero" and it became a daily use by people in my home country. Even some people only know me by that name. One day, my lawyer called me by that name, and it just stuck with me over time.

I am a bit of altogether, and my specialty is to mix different techniques;Illustrations, Matte-painting, 3D, Photography, Creatives ideas, Cinematography, are all parts of what I practice and learn since I started my career in 2000. I consider myself a storyteller at first; I use all the tools I have in my hand to tell the story.Movies and films are a teamwork effort, but as a director, I like to understand every piece of the machine, by having experience and understanding of every part, I can lead and collaborate with my team correctly from the script to the final result. This is my film portfolio website but you can also find more work as photographer, illustrator and more on my other websites.

I appreciate your interest in featuring my work on your blog or social media platforms. Please get in touch with me via email, and ask for permission before using any of my work. I will provide you with all the necessary credits and information about the project and the people involved in its creation, as filmmaking is a collaborative effort, and it's essential to give credit where credit is due.

Yes, I have worked with a variety of brands and music labels, including Converse, Nike, Porsche, Moncler, Coach, Universal Music, Sony Music and more. I understand the unique needs and expectations of these industries and can help to create content that resonates with their target audience.

Yes, I work closely with clients to develop a realistic budget and timeline that meets their needs and expectations. I strive to deliver high-quality work within the agreed-upon budget and timeline.

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As a filmmaker, I believe that storytelling is essential to creating engaging and impactful projects. I strive to develop characters and narratives that resonate with audiences and leave a lasting impression. My mixed media approach allows me to bring a fresh and innovative perspective to each project and to create unique and memorable stories.