MIDEA "Carry Cool"
Cinematography · Animations · Commercials · Future Tech · Products
A single unbroken shot, almost entirely in stop motion. The film opens on the one live-action moment: a bullet-rig move that swings from the front to a top view and hands over to the stop-motion sequence. From there everything on the set is animated frame by frame, the actors included, as one continuous oner to the end.
Shot in Shanghai. A really challenging shoot, and a lot of fun.
Client: Midea
Production: Redhorse
Director & Cinematographer: Olivier Hero Dressen
Animation by: Steamwork
Production design by: Coco Li