MIDEA "Carry Cool"

Cinematography · Animations · Commercials · Future Tech · Products

Client
Midea
Year
2022
Role
Director & Cinematographer
Location
Shanghai

A single unbroken shot, almost entirely in stop motion. The film opens on the one live-action moment: a bullet-rig move that swings from the front to a top view and hands over to the stop-motion sequence. From there everything on the set is animated frame by frame, the actors included, as one continuous oner to the end.

Shot in Shanghai. A really challenging shoot, and a lot of fun.

Client: Midea

Production: Redhorse

Director & Cinematographer: Olivier Hero Dressen

Animation by: Steamwork

Production design by: Coco Li

Stills

Other Works

View All Video
Production Mogul Brand Video
Production Mogul Brand Video
Wear it Your Way
Wear it Your Way
Lost in NYC
Lost in NYC
The Last Child - Official Trailer
The Last Child - Official Trailer
Jaguar "Journey To Planet X"
Jaguar "Journey To Planet X"
e& Etihad Airways Abu Dhabi F1 Grand Prix – Director's Cut
e& Etihad Airways Abu Dhabi F1 Grand Prix – Director's Cut
XSUIT "Race Against Time"
XSUIT "Race Against Time"
Sephora – "The Photo Booth"
Sephora – "The Photo Booth"
Commercial Coach "Missing"
Commercial Coach "Missing"
Coke Studio - XIN LIU "Boom Tik Boom"
Coke Studio - XIN LIU "Boom Tik Boom"
ABSOLUT – Trust The Panda "The Bar" (Director’s Cut) 🐼🍸
ABSOLUT – Trust The Panda "The Bar" (Director’s Cut) 🐼🍸
Coke Studio - XIN LIU x Ofenbach "REAL LIFE"
Coke Studio - XIN LIU x Ofenbach "REAL LIFE"