Crafting commercials is about capturing a brand’s essence with creativity and precision. Every project is an opportunity to tell a brand’s story in a visually compelling and emotionally engaging way. Whether through high-energy visuals or thoughtful narratives, my commercials aim to resonate deeply with audiences while elevating brand identity. Collaborating with brands like Cartier, Coca-Cola, and Louis Vuitton has honed my expertise in creating campaigns that deliver impact and leave lasting impressions. With a deep understanding of visual storytelling, I combine artistry and strategy to craft commercials that not only engage viewers but also drive results, ensuring that each project stands out in a crowded marketplace.

Filmmaking lies at the heart of everything I do. Whether directing or collaborating with a creative team, I’m driven by the power of storytelling to connect, inspire, and provoke thought. My journey includes award-winning short films like Kite, recognized as Best Foreign Short at the Malibu Film Festival, and The Black Box, which won the Stage 32 Grand Prize. My work, such as The Passport, which received 18 awards and 60 nominations worldwide, reflects my dedication to crafting compelling narratives and cinematic visuals. For me, each film is a journey of passion and creativity, where every frame serves to elevate the story and engage the audience.

Creating music videos is about immersing myself in the artist’s creative world. I thrive on exploring their vision and crafting innovative, stylistic visuals that connect with audiences on a deeper level. With millions of views and awards for collaborations with global artists like Corsak, Liu Xin, and Romeo Elvis, my aim is always to push boundaries. Music videos are not just about visuals—they’re about storytelling, rhythm, and capturing the essence of the music. I take pride in producing work that not only entertains but also resonates, leaving a lasting impact on viewers and amplifying the artist’s message.

Working with celebrities has always been a rewarding experience. I enjoy discovering their unique personalities and creative universes, bringing their stories to life with authenticity and artistry. Collaborating with renowned figures like Liu Xin and many others has brought a unique energy and depth to my projects. For me, the fame of a celebrity doesn’t change the essence of my work—it’s about capturing genuine human connections, exploring their stories, and creating engaging content that resonates with audiences worldwide. Celebrity campaigns go beyond star power; they are meaningful collaborations that inspire and elevate the narrative.

I bring stories to life through fashion and lifestyle visuals, capturing the essence of style, culture, and identity. From editorial campaigns to aspirational narratives, my work celebrates individuality and creativity. Collaborating with brands like Louis Vuitton, Vogue, and Roger Vivier, I aim to create content that connects deeply with audiences. With a cinematic approach, I blend artistry and emotion to craft visuals that not only showcase fashion and lifestyle but also tell a story. Every project is an opportunity to explore the intersection of style and storytelling, creating impactful campaigns that resonate globally.

Elegance, sophistication, and exclusivity define my work with luxury brands. Whether collaborating with iconic fashion houses, premium automotive names, or high-end lifestyle products, I strive to bring their unique essence to life. Through visually stunning and emotionally captivating content, I create connections that inspire and elevate. Luxury is not just about aesthetics—it’s about crafting a narrative that embodies the brand’s values and vision. From Cartier to Moët and Chandon, my work celebrates the artistry and innovation behind luxury, delivering campaigns that resonate with discerning audiences worldwide.

n the world of beauty and cosmetics, it’s all about crafting visuals that captivate and inspire. I specialize in creating content that highlights the elegance, innovation, and emotion behind each product. From stunning close-ups of intricate details to evocative lifestyle stories, my work celebrates individuality while elevating brand identity. Collaborating with brands like Sephora, Too Faced, and Joyce Beauty, I aim to redefine beauty through cinematic storytelling. My goal is to create content that not only showcases the product but also connects emotionally with audiences, leaving a lasting impression.

Storytelling for the food and beverage industry is about more than just visuals—it’s about capturing the essence of a brand. Whether it’s the indulgence of a gourmet meal or the refreshing simplicity of a drink, my work blends lifestyle, music, or comedy to highlight the product’s identity. Each project is crafted to elevate the brand while leaving a lasting impression. Collaborating with brands like Kinder and Absolut Vodka, I specialize in creating dynamic narratives that resonate with audiences, showcasing the passion and creativity behind every bite and sip.

Showcasing products is about more than features—it’s about capturing their essence and telling the story behind them. From cutting-edge technology to everyday essentials, I create visually compelling content that highlights each product's design, functionality, and innovation. Whether it’s a sleek gadget, an eco-friendly solution, or a luxury item, my goal is to connect products with their audiences through captivating visuals and meaningful narratives. Collaborating with brands like Smart, Xsuit, and Huawei, I bring products to life with a cinematic touch.

From sleek luxury cars to cutting-edge e-bikes, my work celebrates the art of movement. Capturing the raw power of a motorcycle, the elegance of a car, or the innovation of modern transport, I create dynamic visuals that connect audiences with the spirit of every vehicle and the brand behind it. Collaborating with brands like Jaguar, Smart, and Cyke, I strive to tell stories that resonate with automotive enthusiasts and highlight the artistry of mobility.

Storytelling for technology is about making innovation accessible and exciting. I specialize in visually compelling narratives that showcase cutting-edge ideas and their real-world impact. Collaborating with brands like Huawei and Xsuit, I bring transformative concepts to life. My work bridges the gap between imagination and innovation, creating visuals that inspire and connect with audiences.

With a background in animation, VFX, and cinematography, I bridge the gap between traditional filmmaking and XR technologies. For me, XR extends my creative process, seamlessly blending visual effects and live-action storytelling to craft immersive, interactive visuals. Whether for music videos, commercials, or narrative films, XR allows me to push boundaries and create compelling, innovative experiences.

As a cinematographer, my goal is to bring stories to life through striking visuals that resonate with audiences. Whether collaborating with directors or taking on the dual role of director and cinematographer, I focus on crafting compositions that enhance the narrative and elevate the storytelling. Lighting, framing, and camera movement are my tools to create visually compelling imagery that conveys emotion and meaning. From music videos to feature films and commercial campaigns, my cinematography bridges artistry and technical precision to deliver dynamic and impactful visuals. By blending creativity and technical expertise, I aim to create moments that linger in the minds of viewers long after the story ends.

Animation is where imagination comes to life, and my journey in this art form began at an early age with stop-motion and 16mm film experiments. Over time, I’ve embraced cutting-edge techniques like 3D animation and CGI, combining them with traditional methods to create captivating visuals. My animation projects often feature a mix of styles, including 2D, 3D, and mixed media, always tailored to the story's needs. Whether it’s an animated commercial, music video, or short film, I strive to deliver visuals that captivate audiences and evoke emotion. Animation allows me to craft entire worlds where creativity knows no bounds, and storytelling takes on new dimensions.

Crafting comedy is an art that requires perfect timing, wit, and a deep understanding of what makes people laugh. My work in comedy spans commercials, music videos, and short films, blending humor with engaging narratives that leave a lasting impression. Whether it’s a playful visual gag, sharp dialogue, or comedic timing in a music video, I strive to deliver moments that entertain while connecting emotionally with the audience. Humor is a universal language, and my approach to comedy balances creativity and relatability to ensure each project resonates with viewers on a personal level, leaving them smiling and engaged.

Working with kids brings a unique energy and authenticity to every project. Many of my favorite works involve children, from commercials to films that have garnered international recognition and awards. Directing kids requires patience, creativity, and an ability to create a fun, engaging environment where their talents shine naturally. Whether crafting heartfelt narratives or playful, vibrant campaigns, I specialize in capturing genuine performances and moments that connect with audiences of all ages. From family-focused commercials to award-winning short films, my work with kids celebrates innocence, imagination, and the joy of storytelling.

Corporate storytelling is about creating content that aligns with a company’s values, vision, and goals. I specialize in producing videos that communicate a brand’s message clearly and compellingly, whether it’s for internal communications, promotional campaigns, or company profiles. My corporate projects balance creativity and professionalism, ensuring the content resonates with clients, partners, and employees alike. From showcasing innovation to capturing the heart of a brand’s mission, corporate videos are an opportunity to inspire, inform, and leave a lasting impression. With a focus on visual storytelling, I help companies elevate their narratives and connect meaningfully with their audiences.

Awards are more than accolades; they’re a reflection of the dedication, creativity, and passion poured into every project I undertake. Over the years, my work has received recognition from prestigious international film festivals and industry organizations. From Kite winning Best Foreign Short at the Malibu Film Festival to The Black Box securing the Stage 32 Grand Prize, these achievements celebrate the impact of storytelling and filmmaking. The awards section is a testament to the creative journey, highlighting milestones that inspire me to continuously push the boundaries of my craft. It’s a reminder that each story told has the power to resonate on a global stage.